How to Market on the Internet

Internet Marketing is a Science. You don’t have to invent anything new. I have a system in place that you can easily follow to build a successful home based business. I believe in the wisdom that if I help enough people get what they need (a successful and profitable home based business) then I will naturally be given what I need.

There are three areas of Marketing that I highly recommend using to build any kind of business. The first recommendation is to host a domain and blog. Branding yourself and having a storefront on the internet is simple to do. Go Daddy has some great deals right now so register a site and save money by clicking this banner:

GVO has the best marketing package available. The company gives you a whole suite of marketing tools for a very affordable monthly subscription fee. Once you set up your first site, adding content and blogging about your products or services will bring you traffic. Branding yourself with your name .com is the recommended way to go. You are reading danielleparsons.com right now.

You can also optimize your webpages with keywords relevant to your business. This is simply the meta tags and meta description fields of your html. Don’t let the technical details of html frustrate you. There are tutorial sites that will help. You don’t need to know html to get started because GVO gives you the basics to get started. In GVO, you can download the Fantastico software and this will allow you to set up your domain and use WordPress to quickly add content. WordPress is already set up to guide you through the optimization process.

GVO has the Eresponder Pro. You can have up to 20,000 subscribers with your titanium hosting account. If you just have a Host Then Profit account for $9.97 a month, you can have 500 subscribers in the eresponder. Set up your autoresponder and copy the shared campaign code and then just put your contact info in and you are ready for prospects.

You will make sales to your primary business by adding subscribers to your eresponder. The way to build your list is give away something of value from a Lead Capture Page ( LCP ). This is called making sales on the back end. So always show your LCP when marketing in Traffic Exchanges.

Traffic Exchanges (TE) are simply websites that you show your LCP on in exchange for viewing other business owners websites. The reason you show your LCP is not to make a sale but to capture a name and email address ONLY. You want to build your list first and foremost. Now let us move on to developing that prospect with your autoresponder sales letters.

Now that your GVO responder is sending out updates each day to your new prospects, you will want to keep your GVO hot conference room open for anyone that has questions. Being available in your virtual office is a key to your success. If you have to go run errands, you can just type in the chat box that you are out and will return at a certain time. You can show videos, websites, powerpoint slides or just have a video to video conference with Hot Conference.

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The final point I learned over the years about Marketing, is that it is all about communication. I may have the best product, at the best price, have the best promotion in the best place but if I am not communicating with people, I am unemployed. Let people know how to reach you by phone, instant messenger and email. I list my name, full home address, telephone, instant messenger, on my autoresponder emails. The reason is I am a legitimate business. I am here for the long run. I started in 2005 and have learned much from other people who have helped me grow and learn. We are not a fly by night make a quick buck business. I have been getting residual monthly commissions for years now. These companies send me a W2 or 1099 each year.

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Generation Y is already revolutionizing the way that businesses market themselves. This generation, roughly defined as being made up of people born between 1977 and 2002, consists of over 70 million people and is also known as the Echo Boom or as the Millennial Generation. Almost as large as the Baby Boom generation, Gen Y promises to completely change local marketing.

The Bad News

Generation Y makes decisions differently from the generations that come before it. They have grown up with an ever-present Internet connection and use it constantly. Gen Y customers will form opinions of your business before you ever get to speak to them. They will also have access to your competitor’s pricing, making it harder for you to charge higher prices. Like Generation X but to a higher extent, members of Gen Y can be disloyal and extremely me-focused.

The Good News

Quite possibly the best thing about Generation Y is that it is so large. As they continue to enter the market place and move into their prime spending years, the amount of opportunity in the market will significantly expand, creating an opportunity for you to make more money than ever. Generation Y’s connectedness leaves them open to businesses that do a good job connected with them, and those connections can have the same customer retention effect as traditional loyalty.

What To Do

Businesses looking to tap into the Millennial Generation need to repurpose their local marketing expenditures and activities. Many of the new marketing that you will be doing will be an addition to what you are already doing to attract Generation X and the Baby Boom generation, meaning that you will be drawing new customers without alienating existing ones. Here are some strategies that you can implement immediately.

Remember that internet marketing is local marketing. Today’s customers, especially Generation Y’ers, use the Internet in the way that past customers used yellow pages, local newspapers and recommendations from neighbors. However, your internet marketing activities should be tied to your neighborhood or city to ensure that you focus on local customers.

Take a careful look at your traditional marketing budget. Yellow pages and newspaper advertising are prime areas to trim as customers of all age cohorts stop reading and using these types of media. You can then use the savings to pay for your other marketing activities.

Engage in an ongoing search engine optimization (SEO) campaign to get as much “free” advertising through search placement as possible. Maintaining an active blog, implementing link building strategies and ensuring that you continually target appropriate keywords are all great ideas that are becoming even more valuable with the increasing role of Gen Y in in the economy.

Spend quality time with Generation Y on their social networks. Building a Facebook, Twitter and other social network presence will let you keep connected customers up to date on what you are doing. More than an opportunity to share marketing pieces, it also lets them feel like a part of the team. This collaborative and honest communication will largely exclusively draw Generation Y and should not significantly impact your marketing to older customers.

In some ways, Generation Y’s unique characteristics make local marketing less local. Even so, meeting these new people on their turf will assure your ability to bring them into your business and make them your customers.

Author Box
This guest post was written by independent journalist Joe R. Powell who frequently blogs about SEO and inbound marketing.

Sources:

http://www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm

http://www.mymarketinginsights.com/2012/01/17/marketing-impact-the-generation-train-wreck/

http://www.mobilemarketingunlimited.net/industry-news/how-smartphones-text-messaging-and-social-media-impact-mobile-marketing/

http://www.valuementors.com/pdf/Connecting%20Across%20the%20Generations%20in%20the%20Workplace.pdf

http://www.openforum.com/idea-hub/topics/the-world/article/how-to-market-to-gen-y-monica-obrien

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Danielle Parsons

360.383.0265 Pacific Weekdays

Skype: DanielleParsons1

Cloud Zow Mentor #1220

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Create Residual Income In a Group

Have you joined a network marketing or multi level marketing program? Have you had some difficulty growing your business? Do you know the reason many people join opportunities and then struggle to earn the money they are dreaming about? The root cause is not belonging to a group.

Years ago before there was social media, a network marketer could contact their business associates about an opportunity. The marketer's list was extremely valuable as this is how they were able to build a large sales organization. Fast forward to 2012.

If you have a responsive list of subscribers, you can also build a solid sales organization. However, things have changed. Many of the original network marketers have either retired or no longer wish to be engaged in business. That means there is a whole new group of people that are engaged in network marketing.

Network marketing is the most powerful distribution model on the planet. Companies do not have to be engaged in the advertising or marketing tasks of their business. This leaves company management more time to develop better products and services. I have been engaged in just such a company since 2007. The owner focuses on developing the best product solutions. Let's get back to the reason for this post and nail down the point about how to succeed in network marketing in 2012.

Social media has exploded since about 2005. I started working online in 2005 and was invited into a company called Open Business Club. This club is a professional network based in Germany. The company changed its name to Xing in 2007. Facebook started in 2004. Twitter began in 2006. LinkedIn began in 2003.

If you are serious about being successful online, you should have a profile in several of these social media companies. This will allow you to begin interacting with other online marketers. It is strongly advised to create a small gravatar image of your face and use your real name as much as possible. This will help you develop Know-Like-Trust which is another key to online success.

You can create a Facebook Fan Page which will allow you to share your products and services on Facebook. Make sure you follow all the guidelines as to what is allowed in your cover photo and timeline.

Now that you have your online profiles set up in social media sites, it is best to join forums and groups and participate. Being active in a group will help you be accountable. Knowing that you need to interact with the group members will create some discipline and allow you to become known and respected online. Set aside a 30 minute time period each day and interact in groups and watch your credibility increase.

Please like my Facebook Fan Page and let me know about your page and I will reciprocate the like. My Facebook Fan Page is below:

Parsons Marketing

I am sure you will have as much success as me or more in a short amount of time if you follow the suggestions of setting up your social media profiles and engaging in a group. Success does not happen overnight. Online business is very similar to a traditional brick and mortar business. You need traffic to your site. Engaging in groups will help you get to where you want to go. It is also a great place to meet some interesting folks.

Your Partner in Success!

Danielle Parsons

360.383.0265 Pacific Weekdays

Skype: DanielleParsons1

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Have You Reached Your Goals?

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Your Partner in Success!

Danielle Parsons

360.383.0265 Pacific Weekdays

Skype: DanielleParsons1

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How Many Text Messages Did You Get Today?

Have you noticed that everyone you see has a mobile device with them? Do you want to grow your business by tapping into the Mobile Marketing revolution? Mobile Marketing is exploding right now.

In today's challenging economic climate, business owners need to grow their business with a leaner marketing budget. By reaching people on their mobile devices, you will drive more traffic to your business which will increase sales and productivity for your business.

Here are some key terms to give you a crash course in how SMS messaging works.

What is an SMS Autoresponder?

An SMS autoresponder allows you to schedule and send text messages to your subscribers. You can personalize these messages by dynamically inserting their name or other customer subscriber details into the SMS. This improves response rates helps you maintain a personal relationship with your list.

What is the Deliverability Rate on SMS?

We use long-codes to send text messages. We have not experienced any carriers rejecting our text messages sent to subscribers. Your text messages will arrive at over 99% of your subscribers cell phones.

What is the Open Rate on SMS?

Although it is impossible to track true open rates on SMS, many studies have concluded the open rate is approximately 98%. (Compare this with a 10-20% open rate on email)

    Increase Sales and Brand Exposure
    New Revenue Source for Your Business
    Mass Alert to Everyone
    Reminders

BENEFITS OF Text SMS MARKETING CAMPAIGNS:

The benefits of including mobile marketing in your overall marketing strategy are numerous:

 Positive Fences

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Domain Registration and Web Hosting

Did you know that only 20 percent of small businesses in North America have a website?

There are almost 5 billion mobile devices in use as of 2012. Over 1 billion mobile devices were sold in 2011.

People can search for products and services as they walk down the street.

If you have a small business without a website, you are losing business to your competitors.

Many years ago hosting websites cost much more money than today. Fifteen years ago registering a domain cost well over $100. Did you know you can register a domain for less than $10?

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The training you get from GVO Academy is worth at least $100 per month alone. The training videos show you each step of the process to get your blog or website started. Get started now for just $1. After 7 days you only pay $9.97 each month. Call me if you have any technical problems and I will show you how to contact GVO Support. The support staff are online 24 hours per day 7 days per week.

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Danielle Parsons

360.383.0265 Pacific Weekdays

Skype: DanielleParsons1

Make Money

Do you Want some March Madness? Do you know anyone that needs some additional monthly income? We have created a 24 day challenge to inspire and motivate people to take action. Listen to this recorded webinar and then contact me to get started. The person that takes action will get somewhere. If you sit and do nothing, you will still be at the same place in a day, one week, one month, and even one year from now. If you take action, you never know how far you can go.

Your Partner in Success!

Danielle Parsons

360.383.0265 Pacific Weekdays

Skype: DanielleParsons1

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Website Hosting

GVO is the best value for hosting your websites on the internet. You can host as many sites as you want. The company gives you a whole suite of marketing tools for a very affordable monthly subscription fee. Watch this short video that highlights the services you receive for your monthly fee:

Once you set up your first site, adding content and blogging about your products or services will bring you traffic. Branding yourself with your name . com is the recommended way to go. I have danielleparsons.com as one of my websites and also created parsonsmarketing.net which you are reading right now.

You can also optimize your webpages with keywords relevant to your business. This is simply the meta tags and meta description fields of your html. Don't let the technical details of html frustrate you. There are tutorial sites that will help. You don't need to know html to get started because GVO gives you the basics to get started. In GVO, you can download the Fantastico software and this will allow you to set up your domain and use WordPress to quickly add content. WordPress is already set up to guide you through the optimization process.

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Your Partner in Success!

Danielle Parsons

360.383.0265 Pacific Weekdays

Skype: DanielleParsons1

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